Counselling
at the speed
of a scan.
Every prescription you dispense, backed by a 3-minute pharmacist-led video. Patients scan the QR code on the vial — and get answers in their language, on their time.
Your pharmacists are answering the same questions every day.
Health literacy gaps cost the Canadian healthcare system billions and burn out your team. Patients leave the counter, misunderstand the directions, stop the medication — and end up back in the ER.
60%
of Canadian adults lack the health literacy to manage their own medications.
46%
of calls to the pharmacy are about clarifying medication instructions.
$528B
in preventable healthcare costs per year, driven by medication non-adherence.
The downstream cost
When patients don't understand their medications, the system pays the price.
10%
of all hospital admissions are caused by medication non-adherence
25%
of hospital admissions in seniors trace back to non-adherence
23%
of nursing home admissions are linked to medication misuse
26%
of hospital re-admissions are driven by the same root cause
Three steps between the vial and the understanding.
Print the QR on the vial
A unique QR code is generated for every medication you dispense. It prints right on the vial label — no new hardware, no workflow disruption.
Patient scans at home
No app. No login. No friction. They open their phone camera, point, and they're watching the counselling video within seconds.
Watches a 3-min video
A pharmacist walks them through how to take it, side effects, storage, missed doses — in the language they actually speak. Replayable, shareable, permanent.
The library
Growing every month.
40+ titles
Therapeutic areas
Available languages
Meet MedMinutes.
A growing library of short, pharmacist-scripted counselling videos — each one distilled to the moments that actually matter for adherence. Built for the phone-first patient, designed for your shelf.
3–5 minute format
Long enough to cover what matters. Short enough that patients finish.
Multilingual from day one
English, French, Punjabi, Hindi, Spanish, Portuguese, and Mandarin — with more languages rolling out each quarter.
Covers the top 40 medications
And the catalog is growing. New titles added every month based on what your patients are actually picking up.
Every script is pharmacist-written
Reviewed for accuracy. Localized to Canadian practice. Updated when guidelines change.
Built for the bottom line, not just the bench.
Get hours back, weekly.
46% of the questions your pharmacists field are about instructions. MedMinutes handles the explainer so your team handles the clinical judgement.
Adherence you can measure.
Counselling-plus-follow-up has been shown to lift adherence by 42.9% and treatment satisfaction by 33.5% — that's refill revenue you're leaving on the shelf.
A differentiator at the counter.
Every vial becomes a touchpoint. Independents get tech parity with the chains. Chains get a story for their brand.
Plug-and-play with your PMS.
Works alongside Kroll, PharmaClik, and Nexxsys. No rip-and-replace — just a new column in your label template.
Backed by the Canadian Foundation for Pharmacy.
First recipient
Nashat Family Community Pharmacy Fund
QRx Digital was selected as the inaugural recipient of the Nashat Family Community Pharmacy Fund — part of CFP's long-standing Innovation Fund — to expand our multilingual video library and validate the product through a pilot study led by a Clinical Associate Professor at the University of Waterloo School of Pharmacy.
Read the announcementSee a MedMinute in action.
Here's what a patient sees when they scan the QR code on their vial. Two minutes of your time — a different standard of care for theirs.
Sample MedMinute
Atorvastatin — how it works and what to expect
Opens in a new tab. Available in English, Punjabi, and Portuguese — more languages rolling out each quarter.
The research we stand on.
We didn't invent pharmacist counselling — we scaled it. A decade of peer-reviewed studies say the same thing: when patients actually understand their medications, they take them, and they stay out of the hospital.
+42.9%
Medication adherence
With counselling + regular follow-up. — 2015 cohort study, PMC4843583
+33.5%
Treatment satisfaction
Same cohort. Patients who understand their treatment stick with it.
$13.7B
In annual CMS savings
Projected from better adherence. — Medical Care, 2019
Ready to turn every vial into a conversation?
Fifteen minutes with us and you'll see exactly how MedMinutes fits into your existing workflow — and what it means for your store's margins.
We think counselling shouldn't end at the counter.
Our mission
To make high-quality medication counselling universally accessible — regardless of language, literacy, or time of day.
Our vision
A future where every prescription dispensed in North America comes with a pharmacist in the patient's pocket.
QRx Digital was founded in Brampton, Ontario in early 2022 by a small team of practising Canadian pharmacists with a simple, nagging observation: the most important part of the prescription process — the counselling — was also the part most likely to be rushed, forgotten, or lost in translation.
We'd been in community pharmacy for a combined half-century. We'd watched patients leave the counter nodding politely, only to call back hours later asking the same question we'd already answered. We'd watched seniors struggle to decode fine-print leaflets. We'd watched newcomers to Canada get handed an English-only monograph and hoped for the best.
We knew video worked. We knew QR codes had finally become ubiquitous. We knew the gap between what a pharmacist could explain and what a patient actually absorbed was costing the system billions. So we built the bridge.
50+
Years of combined pharmacy experience on the founding team
3
Pharmacists who put their own savings behind the idea
2022
Founded in Brampton, Ontario, Canada
200K+
Pharmacies worldwide that could benefit from the platform
Four convictions that shape everything we ship.
01
Patients deserve clarity.
Not jargon. Not a leaflet in 6-point type. A real person, in their language, explaining exactly what to do.
02
Pharmacists deserve leverage.
Your clinical judgement is scarce. Your time is finite. Technology should absorb the repeatable — so you can focus on the ambiguous.
03
Evidence over intuition.
Every script we publish is reviewed against current clinical guidelines. Every claim we make to the market is backed by peer-reviewed research.
04
Canadian-built, world-ready.
We're proud to launch from Brampton. But health literacy is a global problem, and we're building for a global audience — multilingual from the very first release.
Want to talk about the future of pharmacy counselling?
Let's talk.
Whether you run two stores or two hundred, we'd love to show you what QRx Digital can do for your operation. Tell us a bit about yourself and we'll be in touch within one business day.
Thank you — we got it.
Someone from our team will be in touch within one business day. In the meantime, feel free to explore the product.
Other ways to reach us
Headquartered in
Brampton, Ontario
Canada
Response time
Within one business day
Prefer a call?
Fill the form and we'll send you a calendar link. Fifteen minutes is all we need to walk you through MedMinutes and answer your questions.