Counselling
at the speed
of a scan.
Every prescription you dispense, backed by a 3- to 5-minute counselling video — AI-generated, pharmacist-approved. Patients scan the QR code on the vial and get answers in their language, on their time.
Your pharmacists are answering the same questions every day.
Health literacy gaps cost the Canadian healthcare system billions and burn out your team. Patients leave the counter, misunderstand the directions, stop the medication — and end up back in the ER.
60%
of Canadian adults lack the health literacy to manage their own medications.
46%
of calls to the pharmacy are about clarifying medication instructions.
$528B
in preventable healthcare costs per year, driven by medication non-adherence.
The downstream cost
When patients don't understand their medications, the system pays the price.
10%
of all hospital admissions are caused by medication non-adherence
25%
of hospital admissions in seniors trace back to non-adherence
23%
of nursing home admissions are linked to medication misuse
26%
of hospital re-admissions are driven by the same root cause
Three steps between the vial and the understanding.
Print the QR on the vial
A unique QR code is generated for every medication you dispense. It prints right on the vial label — no new hardware, no workflow disruption.
Patient scans at home
No app. No login. No friction. They open their phone camera, point, and they're watching the counselling video within seconds.
Watch a 3–5 min video
A pharmacist walks them through how to take it, side effects, storage, missed doses — in the language they actually speak. Replayable, shareable, permanent.
The library
Growing every month.
40+ videos · 350+ scripts
Therapeutic areas
Available now
Coming next
Meet MedMinutes.
A growing library of short, AI-generated, pharmacist-approved counselling videos — each one distilled to the moments that actually matter for adherence. Built for the phone-first patient, designed for your shelf.
3–5 minute format
Long enough to cover what matters. Short enough that patients finish.
7 languages today, 80+ on the roadmap
English, French, Punjabi, Hindi, Spanish, Portuguese and Mandarin live now. Gujarati, Cantonese and Italian are next. Customers help prioritize.
40+ videos live, 350+ scripts ready
5+ new videos released every month. Coverage across diabetes, cardiovascular, respiratory, mental health, anticoagulants, biologics and biosimilars, oncology and the top 100 movers.
AI scale. Pharmacist accountability.
Scripts and videos are AI-generated; every one is reviewed, edited and approved by Canadian community and hospital pharmacists before release. AI gives us scale. Pharmacists give it trust.
Built for the bottom line, not just the bench.
Get hours back, weekly.
46% of the questions your pharmacists field are about instructions. MedMinutes handles the explainer so your team handles the clinical judgement.
Adherence you can measure.
Counselling-plus-follow-up has been shown to lift adherence by 42.9% and treatment satisfaction by 33.5% — that's refill revenue you're leaving on the shelf.
A differentiator at the counter.
Every vial becomes a touchpoint. Independents get tech parity with the chains. Chains get a story for their brand.
Plug-and-play with your PMS.
Works alongside Kroll, PharmaClik, and Nexxsys. No rip-and-replace — just a new column in your label template.
Backed by the Canadian Foundation for Pharmacy.
First recipient
Nashat Family Community Pharmacy Fund
QRx Digital was selected as the inaugural recipient of the Nashat Family Community Pharmacy Fund — part of CFP's long-standing Innovation Fund — to expand our multilingual video library and validate the product through a pilot study led by a Clinical Associate Professor at the University of Waterloo School of Pharmacy.
Read the announcementSee a MedMinute in action.
Here's what a patient sees when they scan the QR code on their vial. Two minutes of your time — a different standard of care for theirs.
Sample MedMinute
Atorvastatin — how it works and what to expect
Opens in a new tab. Available in English, French, Punjabi, Hindi, Spanish, Portuguese and Mandarin — with Gujarati, Cantonese and Italian rolling out next.
The research we stand on.
We didn't invent pharmacist counselling — we scaled it. A decade of peer-reviewed studies say the same thing: when patients actually understand their medications, they take them, and they stay out of the hospital.
+42.9%
Medication adherence
With counselling + regular follow-up. — 2015 cohort study, PMC4843583
+33.5%
Treatment satisfaction
Same cohort. Patients who understand their treatment stick with it.
$13.7B
In annual CMS savings
Projected from better adherence. — Medical Care, 2019
Ready to turn every vial into a conversation?
Fifteen minutes with us and you'll see exactly how MedMinutes fits into your existing workflow — and what it means for your store's margins.
Discharge
done right.
A multilingual video counselling library that goes home with every patient — supporting Accreditation Canada ROPs and reducing 30-day readmissions.
The discharge gap
1 in 11
Canadian patients are readmitted within 30 days of discharge. — CIHI
$2.3B
annual cost to the Canadian healthcare system from unplanned readmissions.
16%
of readmissions are medication-related — and 40% of those are preventable. — Frontiers in Pharmacology, 2021
Discharge is where adherence is won. Or lost.
Discharge counselling is rushed by design — competing with bed turnover, language barriers, family stress, and clinical complexity. The patient nods, leaves, and the medication regimen unravels at home. The cost shows up two weeks later in your ED.
35%
due to prescribing errors
35%
due to non-adherence
30%
due to transition errors — insufficient communication to patient or next provider
65% of preventable medication-related readmissions trace back to non-adherence and transition communication failures — exactly what discharge counselling exists to prevent.
Built around the ROPs you're measured against.
MedMinutes directly supports three current Required Organizational Practices.
15
ROP #15
Patient Safety Education and Training
Hospitals must provide patient safety education appropriate to the language, literacy and cultural needs of their populations. MedMinutes delivers exactly that — multilingual, AI-generated, pharmacist-approved, replayable at the patient's pace.
9
ROP #9
Information Transfer at Care Transitions
Discharge is the highest-risk care transition. A QR code on the discharge summary or a video link sent to the patient's phone makes that transfer permanent and reviewable.
7
ROP #7
Medication List Across Transitions
Patients re-watch the counselling video for each prescribed medication after discharge — reinforcing the BPMDP in language they understand and supporting med rec continuity.
Sources: Accreditation Canada Required Organizational Practices (current edition); Health PEI 2026 Accreditation Information Toolkit.
Embedded in discharge. Visible to staff and patient.
Discharge meds finalized
Hospital pharmacist or physician finalizes the discharge prescription set as part of medication reconciliation. No new step.
QR codes added to discharge summary
Each new medication's MedMinute is auto-linked via QR on the discharge package — or pushed by SMS to the patient's phone.
Bedside reinforcement
Nurse or pharmacist plays the video at bedside (3–5 min) — patient watches with family present, in their language. Saves explainer time, improves comprehension.
Permanent at-home access
Patient takes the QR card or SMS link home. Watches again when symptoms appear, when family asks, before the follow-up appointment.
Measurable wins on three metrics that matter.
30-day readmissions
↓ 1–2 pp
Reduce medication-related readmissions by closing the comprehension gap. Even a 1-percentage-point reduction at a 350-bed hospital represents 200+ avoided readmissions per year.
Patient experience
↑ CPES-IC
Direct hits on Canadian Patient Experience Survey items — "Did you receive enough information about medications?" and "Did staff explain in a way you understood?"
Nursing & pharmacist time
↓ ~10 min
MedMinutes carries the explainer; your team handles assessment, questions, and judgement. At a 100-discharge-per-day site, that's ~6,000 nursing hours reclaimed per year.
Every Canadian patient should leave with their pharmacist in their pocket.
Let's start a conversation about discharge counselling at your hospital.
We think counselling shouldn't end at the counter.
Our mission
To make high-quality medication counselling universally accessible — regardless of language, literacy, or time of day.
Our vision
A future where every prescription dispensed in North America comes with a pharmacist in the patient's pocket.
QRx Digital was founded in Brampton, Ontario in early 2022 by a small team of practising Canadian pharmacists with a simple, nagging observation: the most important part of the prescription process — the counselling — was also the part most likely to be rushed, forgotten, or lost in translation.
We'd been in community pharmacy for a combined half-century. We'd watched patients leave the counter nodding politely, only to call back hours later asking the same question we'd already answered. We'd watched seniors struggle to decode fine-print leaflets. We'd watched newcomers to Canada get handed an English-only monograph and hoped for the best.
We knew video worked. We knew QR codes had finally become ubiquitous. We knew the gap between what a pharmacist could explain and what a patient actually absorbed was costing the system billions. So we built the bridge.
50+
Years of combined pharmacy experience on the founding team
3
Pharmacists who put their own savings behind the idea
2022
Founded in Brampton, Ontario, Canada
200K+
Pharmacies worldwide that could benefit from the platform
Four convictions that shape everything we ship.
01
Patients deserve clarity.
Not jargon. Not a leaflet in 6-point type. A real person, in their language, explaining exactly what to do.
02
Pharmacists deserve leverage.
Your clinical judgement is scarce. Your time is finite. Technology should absorb the repeatable — so you can focus on the ambiguous.
03
Evidence over intuition.
Every script we publish is reviewed against current clinical guidelines. Every claim we make to the market is backed by peer-reviewed research.
04
Canadian-built, world-ready.
We're proud to launch from Brampton. But health literacy is a global problem, and we're building for a global audience — multilingual from the very first release.
Want to talk about the future of pharmacy counselling?
Let's talk.
Whether you run two stores or two hundred, we'd love to show you what QRx Digital can do for your operation. Tell us a bit about yourself and we'll be in touch within one business day.
Thank you — we got it.
Someone from our team will be in touch within one business day. In the meantime, feel free to explore the product.
Other ways to reach us
Headquartered in
Brampton, Ontario
Canada
Response time
Within one business day
Prefer a call?
Fill the form and we'll send you a calendar link. Fifteen minutes is all we need to walk you through MedMinutes and answer your questions.